My little sister gave me a book about vinegar for my birthday (no, I don’t know why either).
On the front cover it says ‘Over 750,000 copies sold’.
I’d heard that 40,000 defines a non-fiction book as a best-seller, so this one is phenomenally successful!
It’s a short-cut.
We’re all so busy we think: “If it’s good enough for 750,000 other people it must be good enough for me”.
1002nd use of vinegar: To inspire today’s task:
Decide how you can use this approach in your own marketing.