Why me

Here are just a few of the reasons to choose me:

  • As a business-owner myself, I understand you want a return on your investment. You want to achieve results. That’s why my approach is always commonsense and practical
  • I specialise in making complex information appear simple, because in this busy world it saves everybody time. So the process of dealing with me is simple – even my terms & conditions are simple (in fact, they’re used as a case study by a contract lawyer)
  • It may be hard to believe, but I have over 30 years’ experience as a professional copywriter. That means you can be totally confident that I know what I’m doing
  • With a degree in psychology, I know what makes people tick. Even more importantly, I know what words and symbols make people take the action you want them to take when they see your marketing communication
  • Having worked in the home shopping sector, I understand why and how to make every inch of space work hard to sell *sell* SELL
  • Ironically, although I provide marketing services for my clients, up to 98% of my own work comes via word-of-mouth – repeat, recommendation and referral
  • Over the years, hundreds of satisfied clients have kindly written unsolicited testimonials about what I’ve done for them. You can read them here (opens in a new window)
  • My writing style is chatty, friendly and approachable (so it gets the message across quickly and easily)
  • I’m more than just a copywriter; I’m also a trainer and speaker. So if you don’t want hands-on help, you and your audience can learn how to do it yourself
  • I regularly offer free consultations with no obligation. I even buy the coffee