+44(0)7903 92 98 95

Happy 19th anniversary to me

At a time when there doesn’t seem to be much to celebrate, today is exactly 19 years since I founded my freelance copywriting/training/speaking business.   If circumstances were different, I would have been on a Read more…

Icebreakers, energisers and gamification

GamesAs a copywriter, I know that sometimes the best way to get your message across is verbally, rather than via the written word.

But that doesn’t mean a list of bullet points in PowerPoint.

Years ago, when I worked at Freemans home shopping, I was asked to design some slides for an IT presentation.

“I want you to put a lingerie image in the middle of the slideshow,” my client said, “so it will wake the audience up.”

I refused, saying: “Why don’t you just rewrite it so it’s not boring?”

(more…)

Thank you

Big fat friendly thanks and Happy New Year to all my lovely clients. I look forward to working with you in 2017 and beyond x

A couple of copywriters

I was at another festive event last night, this time with mentor Moe Nawaz, and Drayton Bird – the man about whom David Ogilvy (“the father of advertising”) said: “Nobody in the world knows more Read more…

Copywriter Hell

Last night, I had a festive reunion with some of my co-founders of Bromley Creative Community. They revelled in pointing out all the typos on the restaurant signage. I took a couple of photos but Read more…

“Good writing works!”

Daniel was a delegate on the ‘copywriting for recruiters’ course I run every month or so with Mitch Sullivan. Here’s what happened next: A LinkedIn post for a Business Development Manager on 14/12/16 (edited on Read more…

Book launch(ed)

Yesterday, I MCed at the launch of Ro Rathour’s first book Leading Ladies. I facilitated a Q&A panel with the author and three of the women featured in the book, introduced a performance by the Magpie Read more…

Celebrity endorsement

I received lots of lovely feedback after the blogging session I ran on 26 October, and was particularly excited to receive this tweet, from choreographer, singer, and theatre producer, Jason Gardiner (quoted with permission). You Read more…

Working late…

As well as copywriting all day, I worked late last night. I stood in for fellow copywriter, Doug Jenner, to run a two-hour evening class on blogging, held at City Lit in London. I do Read more…