Author Archive | Jackie
I may be a pedant (it is my job, after all), but I love the way Stephen Fry expresses himself here:
That’s not what makes me angry.
What makes me angry is that all the leaflets are so badly written.
Here are some examples.
When times were quiet, I used to admire and even envy people who had a two-page list of things to do. They never reached the end of it. They just kept working on the most important items at the top and didn’t stress about the items at the bottom. Now, my ‘to do’ list is like that. I know what it feels like to be overloaded, and I don’t envy them any more!
Here are some techniques to keep on top of things instead of letting them get on top of you.
Because we copywriters love a pun…
Have a look at this noticeboard (as seen in my local supermarket). Which ad jumps out at you most?
You might be interested to find out whether your answer is the same as other people. Here are the results from when I asked this question on Facebook:
- 27 CAP money / green pig (top left)
- 11 Helper
- 3 Yellow (bottom centre)
- 2 Post-its / Looking after / red circle
- 1 Recovery course
This article explores what’s going on here.