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Marketing in a crisis

Tomorrow, I’m giving a 10-minute Zoom presentation for Beckenham Business Association to answer these questions: Is it appropriate to sell your services during a pandemic? What’s the appropriate tone of voice to use in your Read more…

Co-hosting

I’ve recently been asked to co-host Zoom meetings so the hosts can concentrate on delivering their content (for example: admitting people from the waiting room, spotlighting presenters, and taking screenshots). I’ve co-hosted up to 700 Read more…

Games people play

On 15 June, I’m being interviewed by Paul du Toit. He’s a keynote speaker and presentation skills coach based in South Africa. I’ll be talking about (and demonstrating) some of the games speakers can play Read more…

A funny thing happened…

The good news is that I was invited to tell a funny story on the after-dinner chat show hosted by Jeremy Nicholas. It was live-streamed last night, with fellow guests Adrienne Gibson and Lee Warren. Read more…

Marketing in a crisis

This afternoon, I’m presenting for 10 minutes on ‘marketing in a crisis’. The audience is a network of small-business owners, and the session will be delivered on Zoom. Even though it’s only 10 minutes, I’ve Read more…

Copywriting in a crisis

Yesterday, I was the guest speaker on another webinar – this was a ‘lunch and learn’ session for copywriters hosted by Pro Copywriters. Having survived two recessions since I started freelancing in 2001, I had Read more…

Copywriting for Recruiters

I hosted a free webinar yesterday, where recruiters could quiz my training partner, Mitch Sullivan, about recruitment marketing. We ran it on Zoom in the style of a radio phone-in. I monitored questions that were Read more…

Thinkific demo

At lunchtime today, I joined Bryony Thomas on Zoom to demonstrate what goes on behind-the-scenes as a Thinkific user, while she did the same for Kajabi. We’ve both recently launched our own programmes of pre-recorded Read more…