“BOO!” Are scare tactics ever justified?

The ASA has received over 350 complaints about the Government’s new climate change ad where a father reads a scary bedtime story to his daughter.

Read about it on the Guardian website and let me know what you think.

A similar approach was taken in recent anti-smoking ads in which children share their fears about their parent dying. See what the BCC says about the complaints.

It’s a tad early, but Happy Halloween, everybody.

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