That was the phrase used in a Penguin ad years ago. And it applies even more today, when life is so rushed that any time-savers are welcomed.

Laithwaites cleverly gives customers a short-cut, by marketing Papavero as their ‘most popular’ red wine.

Instead of standing around wondering what’s best to buy, you can safely assume that if everyone else likes it, you will too.

And I do – it’s my favourite.


3 Comments

Anonymous · July 27, 2012 at 10:28 am

no it was the BT ad .. it had penguins in it but it was for BT

Jackie Barrie, Writing Without Waffle · July 27, 2012 at 10:43 am

This comment has been removed by the author.

Jackie Barrie, Writing Without Waffle · July 27, 2012 at 10:48 am

Oops, can’t believe I posted that 5 years ago and you are the first to point it out! The ad is now on YouTube at http://www.youtube.com/watch?v=FU4PwKrrHOE [Reposted to correct a typo]

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