That was the phrase used in a Penguin ad years ago. And it applies even more today, when life is so rushed that any time-savers are welcomed.
Laithwaites cleverly gives customers a short-cut, by marketing Papavero as their ‘most popular’ red wine.
Instead of standing around wondering what’s best to buy, you can safely assume that if everyone else likes it, you will too.
And I do – it’s my favourite.