Newsletter copywriting

I edit and design a monthly newsletter for a media trainer. Although she can’t prove a direct correlation, she’s been getting more client enquiries than usual since it started. I also write a monthly newsletter for an executive coach, who uses it to demonstrate her expertise. She tells me it’s raised her profile with her clients and won her more business. An interior designer entrusts me to compile her quarterly newsletter which keeps subscribers up-to-date with seasonal trends and inside news.

Newsletters are a great way to keep in touch with your clients, remind them you exist and what you do, and that you’re thinking of them. As a trained journalist, newsletters are one of my favourite things. But that doesn’t mean they should contain news.

Here are a few of my top tips:

  • To get more sign ups, don’t call it a newsletter – call it a tipsheet, offers & deals, or something that’s relevant to your brand/readers
  • The content should add value; not be an advert
  • Use your newsletter/tipsheet to link people back to your website/blog where they can find out more. Your analytics will show how many clickthroughs you get
  • Video links get more clickthroughs than text links
  • You can repeat your newsletter articles on your blog where different people will read them (or the other way around)
  • At the end of the year, you’ll have enough content to reuse, repurpose and repackage into an ebook, or even a print book

I can tell you all about these ideas – and more – when you invite me to help with your newsletter. I can set it up for you, edit the content you supply, or write it from scratch. I can also handle the design and distribution using tools such as Constant Contact or MailChimp.

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