Great minds think alike

I went up to London last week, and spotted a poster on the tube that advertised The Times newspaper, by saying:

If GH stands for P as in Hiccough
If OUGH stands for O as in Dough
If PHTH stands for T as in Phthisis
If EIGH stands for A as in Neighbour
If TTE stands for T as in Gazette
If EAU stands for O as in Plateau

It’s exactly the same example I used in the December issue of my Writing Without Waffle newsletter (you can sign up here).

Where did I get it? I think someone forwarded it to me via email.

Today’s top tip is to keep a ‘crib file’ of jokes, stories and links that might be useful for your own marketing. Mine is in a folder on my Mac. When I’m ready to write each month’s newsletter, I simply dip into it for whatever is most interesting and relevant (always crediting the original source, where possible, of course).

One Response to Great minds think alike

  1. Jackie August 7, 2014 at 2:49 pm #

    And of course GHOTI spells FISH.

    GH as in ENOUGH
    O as in WOMEN
    TI as in EMOTION

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