Unless you’ve been living on another planet, you can’t help but notice the number of reality shows and phone-in competitions* on TV these days.
Oxo has got in on the act, by inviting real families to record their own ads using a predetermined script. They’re not daft! They’re jumping on a bandwagon, generating PR and saving money at the same time.
There is still time to vote for the Oxo Factor finalists, who will be revealed during the X-Factor final (that’s the show that is just one giant advert for Simon Cowell’s business).
* You do know that they make money from your phone calls, don’t you?