Website audit

  • Is your website working for you?
  • Are you missing essential marketing and psychological tricks?
  • What could you do to improve it?

People regularly ask me to review their website. They fondly imagine that ‘just a quick look’ will be all it takes. However, if you really want your site to be effective, a proper review can take anything from a couple of hours to half a day or more.

This is not an SEO tool that uses automated software to check your site. It’s a bespoke process conducted by human experts with eagle eyes, who painstakingly check the content of your site, word by word.

Site audit

Cover page

Some companies charge over $3,000 to write a web audit report.

To speed the process and make your site audit more affordable, I compiled a standard checklist of 111 yes/no questions based on 30 recent site reviews I produced for clients. This way, you can be sure it’s realistic and that all common errors are assessed.

My team will check your site against this list, and highlight what you’re doing well and any opportunities you may be missing. We’ll send you a full report so you can then implement the recommended actions (or ask us to do it for you).

Your audit will include the essential principles of web layout, web copy, and Search Engine Optimisation (SEO). You can then make your own changes to ensure your site performs as well as it possibly can.

It’s the easy way to:

  • Create an action plan for updating your website
  • Uplift your search engine ranking
  • Improve your conversion rate
Find out more


Site audit

Sample page

“I’d recommend this tool as a good investment for anyone whose business uses a website, whether as a brochure, a shop front or as the business itself. Even small changes can make a huge difference.”
Jane Hatton

“I was proud of my site and now I feel like I have an awful lot to do. But that is okay, because there is enough explanation for me to understand what I need to do and, more important, why it is important. I did a lot of the copywriting and structuring myself, so now, I can add another layer of professionalism. And if you got your site done by an expert; here’s your chance to evaluate their work rigorously. I recommend it to anyone who depends on your website to either bring you business, or support your brand. Don’t put it off: you could be fixing simple errors very soon… or you could be living with them in blissful ignorance. Your choice!”
Mike Clayton