Have you seen the latest Mitchell and Webb ads for Apple Mac computers?
Most of them are, well, quite cool I suppose. Amusing. Irreverant. And no doubt that’s the effect Apple was aiming for.
But there is one ad that states, ‘PC for the office, Apple for the home’.
Now, while less than 10% of the world’s computers may be Apples, it’s over 90% in the design industry. And we design professionals don’t like being taken less seriously than other businesses!
Apple: that ad is rotten.