I’ve got a thing about car ads

(You might have noticed)

I think you can learn so much from them about what to do (and what not to do) in your own marketing.

You might also have noticed that many car ads feature someone cruising down a winding highway, with glorious views, fantastic driving conditions and no other traffic in sight.

Which reminds me of the commentator who said: “Never mind the car, I want to buy the road!”

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