Writing Without Waffle methodology

A sustainability expert wanted to approach Government officials with his idea for a walk-to-school project. I rewrote his detailed proposal into a simpler format that grabbed attention and attained the support he wanted.

A major High Street fashion retailer wanted to pitch for concessions in a well-known UK department store. I transformed their proposition and data into a core message that a graphic designer turned into an eye-catching presentation.

Most people can write, but not everyone write in a way that is understood quickly and clearly.

After 30+ years as a copywriter, I’ve devised a six-step process to help your audience de-waffle their written communications.

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