Imagine the scene. Every price comparison website that is not Compare the Market briefs their ad agency the same way: “I want something like the meerkat, but different.”
Go Compare’s famously annoying ‘Go Compario’ character has recently evolved into a silent movie:
That’s some relief!
Meanwhile, Compare the Market bravely allowed their advertisers to create a whole parallel website for Compare the Meerkat (which has even boosted sales of cuddly toys and visitors to the meerkat enclosure in the zoo.) There’s even a Compare the Mongoose site. I wonder how much further it will go from the original product?
So Go Compare have launched a parallel radio campaign, advertising ‘lolly brollies’ – use it when it rains, eat it afterwards.
In my view, this ad hasn’t a hope of competing with the cuddly creature, as it leaves you thinking about a useless product. I can’t imagine what they were thinking!