I keep seeing the Australia “So where the bloody hell are you?” TV ads.
It seems there have been lots of complaints from we whingeing poms about the bad language – Wikipedia has a fascinating discussion on the subject.
But remember this is from the country which got away with a famous poster campaign: “Buy more beef, you bastards”.
Brave, bold and brash – just like their brand identity.
I’ve visited down under twice before. Loved it. And I do so fancy another trip…