It’s the time of year when lots of people are trying to give up smoking*, as evidenced by the number of ads for nicotine patches et al.
It reminds me of one of the most famous cigarette ads of all time: “You’re never alone with a Strand” – an ad so unsuccessful that the brand was taken off the shelves soon afterwards. It featured a smoker on his own on a dark street, but people assumed Strand cigarettes made you lonely so were put off buying them.
With the UK smoking ban forcing smokers outdoors, perhaps it’s becoming true for all brands!
* Good luck to you all. Filthy, nasty habit that it is…