Don’t start ‘Welcome to my website’ – it’s dated and unnecessary. Instead, make your main heading keyword-rich to help your site get found on search.
In my view, your home page copy should be about your customers more than it is about you, so they know they’ve landed in the right place.
So, what should you make clear on your home page? At-a-glance, who it’s for. One technique is the question-and-answer approach i.e.
NO: ‘We are X, based in Y and we specialise in Z’.
YES: ‘Looking for A, B or C? You’ve come to the right place.’
On your home page, the main objective might be to capture the email address of Continue Reading →