Innocent Drinks, often held up as a pinnacle of marketing excellence, have launched a new ad campaign fronted by a bunny*. Through the power of visualisation, the rabbit materialises an Innocent smoothie in order to get its two-a-day and become healthier.
Cannily, they’ve also launched a funny Q&A Rabbiting-on website*.
I’m a big fan of positive thinking and of Innnocent. But what *is* it with rabbits? I seem to be haunted by them!
Read the back story on guardian.co.uk.
* Warning: Click this link and you may be reading it for some time.