Blogging Made Simple

I was at a charity networking event where the guest speaker was Jenny Agutter, talking about leading men. I caught up with her during a break to tell her I’d received an email from Richard E Grant, complaining about something I’d written on my blog about one of his films. “Would he really do a thing like that?” I asked her. “Oh yes,” she said. 

Another time, I critiqued the TV ad for a distance learning organisation. As a result, they wrote and asked me to edit their joining instructions

You just never know who’s reading your blog!

Static websites are becoming less effective, while blogs are on their way up. One reason is because search engines like fresh content. The other is because human site visitors like it too – they can add comments (if allowed), and they can share your useful content on their social media networks. That’s why blogging should be the first thing you consider after (or even instead of) setting up your website.

Course aims
This course covers the ‘who, what, when, where, why and how’ of blogging and guest blogging, and will help you write suitable content. You’ll come away with the skills and knowledge you need to generate a return on the time you invest in blogging.

Course outline

  • Why a blog has become an essential part of your marketing mix
  • What to blog about
  • Blog writing style
  • How much to write
  • Sourcing blog content
  • Why and how to be a guest blogger
  • Main blogging tools
  • The importance of tags

Who should attend
This course is ideal for startups, entrepreneurs, business-owners and marketers – anyone who wants to get the most out of blogging.

When and where
This one-day course can be run on demand at a venue of your choice, anywhere in the English-speaking world

Find out more