Copywriting for Journalists

Careers advice wasn’t great when I was at school. I told the teacher I wanted to be a writer, and she said: “Writers starve in garrets; be a teacher.” The only kind of writing she’d heard of that paid any money was journalism. So, after A levels, I qualified as a journalist – but I never actually worked as one. Then, as now, it was hard to get paid work as a writer. Eventually, I got a job as a copywriter, and have earned my living from copywriting ever since. Now, I train journalists how to become copywriters (so perhaps I’ve ended up being a teacher after all).

Journalism skills are easily transferable to copywriting. On this full-day course you will learn tips, tricks and insider secrets of running a copywriting business, so you can generate extra income.

Course outline

  • Traditional marketing theory and useful marketing acronyms to help sell your service and your clients’ services
  • 12-point checklist for marketing communications – you’ll never look at an ad the same way again
  • 10 tests for effective copywriting, 28 ‘power’ words for headlines & 25 copywriting tips, tricks and techniques you can turn to for future inspiration
  • The difference between writing for screen and writing for print, plus everything web copywriters need to know about search engine optimisation (SEO)
  • The business of copywriting, including how to find clients – and get paid
  • Links to further resources where you can join other copywriters for mutual support

Who should attend
Freelance journalists who’d like to expand their skillset.

Find out more