Copywriting for Journalists

Careers advice wasn’t great when I was at school. I told the teacher I wanted to be a writer, and she said: “Writers starve in garrets; be a teacher.” The only kind of writing she’d heard of that paid any money was journalism. So, after A levels, I qualified as a journalist – but I never actually worked as one. Then, as now, it was hard to get paid work as a writer. Eventually, I got a job as a copywriter, and have earned my living from copywriting ever since. Now, I train journalists how to become copywriters (so perhaps I’ve ended up being a teacher after all).

Journalism skills are easily transferable to copywriting. On this full-day course you will learn tips, tricks and insider secrets of running a copywriting business, so you can generate extra income.

Course outline

  • Traditional marketing theory and useful marketing acronyms to help sell your service and your clients’ services
  • 12-point checklist for marketing communications – you’ll never look at an ad the same way again
  • 10 tests for effective copywriting, 28 ‘power’ words for headlines & 25 copywriting tips, tricks and techniques you can turn to for future inspiration
  • The difference between writing for screen and writing for print, plus everything web copywriters need to know about search engine optimisation (SEO)
  • The business of copywriting, including how to find clients – and get paid
  • Links to further resources where you can join other copywriters for mutual support

Who should attend
Freelance journalists who’d like to expand their skillset.

When and where
Full day in Central London
12 February 2015, 15 May 2015

Find out more