I can just about live with the Evian slogan ‘Live Young’. Said in a French accent it almost rhymes with the brand name. And it does make some kind of sense i.e. water is good for you. And Evian is ‘naive’ backwards.
But I just can’t stand those naked synchronised swimming babies!
OK, so they’re in water to go with the product. They’re young to go with the slogan. And babies are one of the few images that allegedly appeal to all (along with other ‘cute’ things like kittens and puppies).
But those airbrushed alien Evian babies are so creepy!