News
Duke of Edinburgh Award
I’m assessing my friend’s son for his bronze Duke of Edinburgh award. He has been diligently writing a blog every week since Christmas, and is showing great promise as a social commentator. It’s an honour Read more…
Blog
Why speaking is the new rock’n’roll
The Temperance Movement at Shepherd’s Bush Empire 4/14 (I was there!) by Rob Blackham
Your favourite band records a single. Perhaps an album. They get cover artwork designed. Then they book a tour.
This all costs money upfront, in the hope that people will like their music and buy it.
They have to promote themselves, so they arrange media interviews on shows that their target audience will see or hear, and in areas where they are travelling.
If they’re lucky, they will earn more money than they spend, and people won’t just download or share their music without paying for it.
It’s not miles away from the professional speaking business.
We create a talk. Perhaps a series of talks. We get slides designed. Maybe publish a book or create a course. Then we go out speaking (our US friends would say we go out to ‘rock the platform’).
News
Back from SA
I had an amazing trip to Cape Town last week, where I’d been asked to speak about websites to an audience of professional speakers at the PSA SA ‘break out’ convention. I walked on top Read more…
News
Happy 14th birthday to me!
I can’t quite believe it, but today is exactly 14 years since I started my own business. My first slogan was ‘I make complex information appear simple’. When the third person asked me ‘Ooh, do Read more…