Yesterday, I was privileged to meet million-dollar copywriter, Dan Kennedy. It was great to have another reminder of the basic principles – and that copywriting is not just about writing copy. It’s about the whole Read more…
Wearing my networking hat!
I’ve just returned from a business exhibition, with bags full of bumph that’s going straight into the recycling box.
As expected, almost every stand displayed a bowl of sweets. What is the objective of giving away sweets? To tempt people to come to your stand and talk to you. But if everyone gives away sweets, they are not a differentiator. Boring!
Many exhibitors offered me a branded pen. I tried to refuse, telling them I already have plenty of pens, thank you. But they’d say things like: “Ah, but this pen has a light on it!” (A light? I don’t think I’ve ever needed a pen with a light.) Boring!
I also came away with a range of branded pads and Post-it notes – which might be useful. But boring!
However, I am not likely to use any of the businesses that pressed their promotional products upon me. I’m only going to use a business that sells something that I want, at a price I want to pay. All the usual giveaways are a waste of money.
3 steps to exhibition heaven
I’ve been invited to speak next year in Marbella, Spain, at a networking event for business-women. Marbellous!
At yesterday’s mentoring/masterminding session at the Ritz, I was pleased to hear from famous copywriter Drayton Bird. After more than 30 years in the profession, I didn’t expect to learn anything new. But it was Read more…
Happy to report that the event was a huge success. To give you a flavour of the day, here’s the video I created to set the scene.
