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4,295 million likes!
It looks as though this tweet about my copywriting course for journalists has had 4,295 million likes and 1 retweet (which was me). Although I know attendees love the course, I suspect a Twitter glitch.
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Meanwhile in Mayfair
One of the most useful things I’ve learned about marketing is that ‘it’s all about the packaging’. When you hang around in quality places with quality people, prospective clients assume you are quality. That’s just Read more…
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Transforming recruitment ads
On Friday, I ran a training session in Mayfair, with Mitch Sullivan, showing recruiters how to improve their ads. My favourite bit of feedback is: [The most useful part of the course was] the message Read more…
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PSA South East: The countdown continues
Last night’s storytelling event for PSA South East was one of the last I will run as co-president. Barnaby Wynter and I are planning an informal social for August and a big finale for September, Read more…
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Compelling copywriting
I spent yesterday training an in-house comms team in Maidenhead. Going back into a corporate environment made me feel right at home, and the session went really well. Here are some of their comments: “The Read more…