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The sad truth about your one-minute pitch


Going up?

At many networking meetings, you are given the opportunity to give a 60-second ‘elevator pitch’ where you imagine you are in a lift with Bill Gates (or your ideal client) and only have one minute to tell them about your business. It’s like a walking, talking advert.

People often ask me to help with their one-minute speeches. There are endless permutations for things to say, but the objective is always to trigger more referrals.

Read this article for 11 ideas to inspire you, or scroll down to the end and discover the sad truth.


Why your copywriter looks sad

Last night I was at Google’s London HQ for the results of the first UK copywriting census run by the DMA Campaign for Great British Copywriting. 433 copywriters (including me) contributed to the results. Here Read more…

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