Guest post
The basics of good copy
Read the guest post I wrote to celebrate the 10th anniversary of ‘…And Death Came Third’ by Andy Lopata and Peter Roper. Save
Good, bad and ugly ads
Oh what a lovely bit of copy
I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What Read more…
Guest post
Lessons from Ling
My latest article for Asset Finance International features LingsCars.com – which could be the world’s worst or the world’s best website, depending on how you look at it.
Guest post
Why buying a car is not like buying a Mars Bar
Read my latest article for Asset Finance International.
Guest post
What copywriters can learn from NLP
Read the guest post I wrote for the Professional Copywriters’ Network
Guest post
The human dilemma surrounding autonomous cars
Think self-driving cars are the future? Think again. Read my latest guest post for Asset Finance International (subscribe free)
Guest post
The forgotten women car buyers
According to new research by International Auto Finance Network and the University of Buckingham Business School, the automotive industry continues to display ongoing disregard for the requirements of women car buyers. Read what I have Read more…
Guest post
What’s that you say – free social media training for women only? Why?
Read the guest article I wrote for Marketing Lens.