There are some great ads out there that share a message rather than promote a product. Here’s one.
A warm voice reads: “You wouldn’t shampoo without conditioning, so why not use a combination thrush treatment like Canesten Combi to soothe the external itch AND clear the internal infection.”
First, I reckon some people DO shampoo without conditioning.
Second, there is absolutely no logical connection between washing your hair and treating thrush.
Third, saying “use a treatment like Canesten” almost encourages people to check out similar alternatives.
Hmm, you wouldn’t write copy without using a copywriter, would you?
Read the guest article I wrote on Marketing Lens.
Read the article I wrote for Training Lens.
Ford’s new ad even includes a song about them! All together now…
Read my new article on Training Lens
Read my guest post on Training Lens.