Dangerously addicted to your phone?
There are some great ads out there that share a message rather than promote a product. Here’s one.
What’s wrong with this ad?
A warm voice reads: “You wouldn’t shampoo without conditioning, so why not use a combination thrush treatment like Canesten Combi to soothe the external itch AND clear the internal infection.”
First, I reckon some people DO shampoo without conditioning.
Second, there is absolutely no logical connection between washing your hair and treating thrush.
Third, saying “use a treatment like Canesten” almost encourages people to check out similar alternatives.
Hmm, you wouldn’t write copy without using a copywriter, would you?
Dear reader, I married him
Read the guest article I wrote on Marketing Lens.
Do you understand?
Read the article I wrote for Training Lens.
Why your Facebook Page isn’t working (and what you can do about it)
Proof of the power of social proof
For years I’ve been banging on about how what other people say about you is more convincing than anything you say yourself. Even the car brands are now taking this on board, with the Kia ad focusing on reviews…
Ford’s new ad even includes a song about them! All together now…
12 tried-and-tested ice-breakers
Read my new article on Training Lens
The future of learning and development
Why trainers hate (some) delegates
Read my guest post on Training Lens.
