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Marketing in a crisis

This afternoon, I’m presenting for 10 minutes on ‘marketing in a crisis’. The audience is a network of small-business owners, and the session will be delivered on Zoom. Even though it’s only 10 minutes, I’ve Read more…

Copywriting in a crisis

Yesterday, I was the guest speaker on another webinar – this was a ‘lunch and learn’ session for copywriters hosted by Pro Copywriters. Having survived two recessions since I started freelancing in 2001, I had Read more…

Copywriting for Recruiters

I hosted a free webinar yesterday, where recruiters could quiz my training partner, Mitch Sullivan, about recruitment marketing. We ran it on Zoom in the style of a radio phone-in. I monitored questions that were Read more…

Thinkific demo

At lunchtime today, I joined Bryony Thomas on Zoom to demonstrate what goes on behind-the-scenes as a Thinkific user, while she did the same for Kajabi. We’ve both recently launched our own programmes of pre-recorded Read more…

Virtual speaker booker day

As you may know, I run a regular full-day copywriting training course – online. As with my on-site courses, it’s highly interactive. On Saturday, I’ll be showcasing a 12-minute segment at PSA London in front Read more…

After-dinner speaking

Next week, I’ll be telling a funny story on the after-dinner chat show hosted by Jeremy Nicholas. Meanwhile, here’s the link to past conversations. Jeremy Nicholas on YouTube

Confident copywriting in a crisis

Having survived two recessions since I started freelancing, it looks as though we might be facing another one. Like speakers and trainers, copywriters are seeing clients hold back budgets, and so they’re worrying about how Read more…

Happy 19th anniversary to me

At a time when there doesn’t seem to be much to celebrate, today is exactly 19 years since I founded my freelance copywriting/training/speaking business.   If circumstances were different, I would have been on a Read more…