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Copywriting for Recruiters

I hosted a free webinar yesterday, where recruiters could quiz my training partner, Mitch Sullivan, about recruitment marketing. We ran it on Zoom in the style of a radio phone-in. I monitored questions that were Read more…

Thinkific demo

At lunchtime today, I joined Bryony Thomas on Zoom to demonstrate what goes on behind-the-scenes as a Thinkific user, while she did the same for Kajabi. We’ve both recently launched our own programmes of pre-recorded Read more…

Virtual speaker booker day

As you may know, I run a regular full-day copywriting training course – online. As with my on-site courses, it’s highly interactive. On Saturday, I’ll be showcasing a 12-minute segment at PSA London in front Read more…

Confident copywriting in a crisis

Having survived two recessions since I started freelancing, it looks as though we might be facing another one. Like speakers and trainers, copywriters are seeing clients hold back budgets, and so they’re worrying about how Read more…

Happy 19th anniversary to me

At a time when there doesn’t seem to be much to celebrate, today is exactly 19 years since I founded my freelance copywriting/training/speaking business.   If circumstances were different, I would have been on a Read more…

Business Book Awards

Last night, I attended the Business Book Awards event in London, hoping that my new book might be shortlisted in the ‘specialist audience’ category. However, it was up against some stiff competition. There were 270 Read more…