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Onsite training

Onsite training

Back in 2008, Jackie was asked to deliver a one-hour talk on marketing. She was told 40 business people would be there, but when she arrived, there were only 12. Of course, she did her best job anyway. Afterwards, an audience member told Jackie she ran a training company, and that she’d learned more in that hour than in a full day with their usual marketing trainer. That audience member became a regular client, and Jackie is still on their roster to this day.

All Jackie’s copywriting courses are designed around the copy that participants write. The underlying principles remain the same, while the case studies and writing exercises are based on your own documents – this level of customisation makes the day absolutely relevant, with practical takeaways for attendees.

She is renowned for using audience participation in her training sessions and talks, because it’s the best way to engage attendees and embed the learning outcome.

“I was impressed by Jackie’s approach to teaching – she clearly considers different styles of learning, and I felt the benefit of that. All day, I was completely engaged in the course – no clock watching whatsoever! As the day went on, I got more excited each time we were set a new task! They were really interesting, enjoyable activities.”
Olivia Webb

What makes Jackie Barrie a good copywriting trainer?

ChatGPT summarised my client reviews as follows:

  • A strong teacher/mentor who gives craft insight and confidence, especially for people transitioning into copywriting or wanting to improve their existing copy
  • Someone whose sessions are full of useful content, delivered in an energising, engaging way, and with good organisation
  • Someone who helps people see more clearly what their writing is worth, and how to make it work better in real contexts (web, marketing copy, client work, etc.)

In more detail…

    1. Very Practical & Hands On

    Clients often note that Jackie’s sessions aren’t just theory, but how to use what she teaches straight away. Her copywriting courses include writing exercises, case studies, work-throughs etc.

    “Jackie provided a mix of practical exercises and discussions which were peppered with useful tips and tricks I have already begun to incorporate into my work.”

    1. Boosting Confidence

    Many say her training/mentoring gives them confidence — in their writing, in charging what they’re worth, in moving into copywriting from journalism or other roles.

    “The real value… was having the distilled experience of a professional copywriter… I came away feeling confident in my value as a copywriter.” Sara Verbruggen

    1. Clear, Well Organised, Engaging Delivery

    Clients often mention that she explains well, the courses are well structured, and her delivery is engaging. She uses interaction (discussions, activities) to keep people involved.

    “Very clear and practical and delivered with such enthusiasm.” Darren Slade

    1. Good Value & Takeaways

    Some quotes highlight that, despite initial cost concerns, clients feel the investment was worth it and that they take away actionable value.

    “I thought this course was expensive when I booked. After completing it, it seems a steal… exhausted but enthusiastic and confident about starting out as a copywriter.” Nione Meakin

    1. Transformation / Change in Mindset

    Several people say she has helped them change how they think about copywriting, see writing (or their own skills) differently, move from self doubt to action. Also mindset around pricing, positioning, identity.

    1. Customisation & Relevance

    She uses bespoke case studies and tailors to the audience; her training is often relevant to the specific sector or context of attendees. This helps people feel what they learn is directly useful to them.

    Here are some of Jackie’s most popular training courses, all of which be delivered onsite or online:

    • Copywriting for recruiters: How to write compelling job ads
    • Copywriting for journalists: How to add copywriting as an income stream
    • Copywriting for marketers: How to write copy for web pages, blog posts and events
    • Copywriting for small-business owners: Write your own website / Tart up your tagline
    • Hot topics: Copywriting in a crisis / Gendered language in job ads
    • Advanced copywriting: Psychology of copywriting, for people who already have basic copywriting skills
    • Experiential (online) speaking: Games speakers and trainers can play on Zoom to engage your audience and help embed the learning

    Those are just a few ideas. Jackie will always design a specific course that’s based around your needs.

    Let’s talk

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