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I hosted a free webinar yesterday, where recruiters could quiz my training partner, Mitch Sullivan, about recruitment marketing. We ran it on Zoom in the style of a radio phone-in. I monitored questions that were posted in the chat, invited the chosen questioner to unmute, and then they could chat directly with Mitch and I to get the answer.

As well as providing value when they need it, the webinar proved to be an effective way of promoting our new pre-recorded online course.

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