At yesterday’s mentoring/masterminding session at the Ritz, I was pleased to hear from famous copywriter Drayton Bird. After more than 30 years in the profession, I didn’t expect to learn anything new. But it was great to be reminded of the basics, and reassuring that everything I tell my clients is definitely tried, tested and true.
Later this month, I’ll meet Dan Kennedy, another world-class copywriter.
Exciting times!