Media
Live at Live
Yesterday, I was at the Live convention of the PSA UK and Ireland. Cleverly, there was a branded photo frame being passed around so everyone could share the photos on social media. As a result, Read more…
Media
High art?
Here I am at PSA South East last night, drawing on a flipchart to illustrate how to get your core message into the mind of your target audience. I also got into character to rewrite Read more…
Media
Gatport Airwick
Thrilled that I’ve been asked to run an interactive session about networking, for CIMA students. It’s not until September, and will be somewhere in the Gatwick area. I can hardly wait. I have all sorts Read more…
Media
The show must go on
In March, I will be performing on this stage in West Wickham for an audience of OAPs. I’ve taken dance classes for most of my life, and will be dancing with a troupe of local friends, Read more…
Media
NEW: Copywriter Club
People keep asking me to mentor them, so I’ve launched a new group on Facebook. So far, the members have all attended one of my courses, but all aspiring copywriters are welcome to join. Find Read more…
News
Tart up your tagline
I’m speaking at PSA South East on 14 March, helping speakers to magnetise their audience in just a few words. I’ll be using my improv skills in a fun and interactive session. It’s only the Read more…
News
A couple of copywriters
I was at another festive event last night, this time with mentor Moe Nawaz, and Drayton Bird – the man about whom David Ogilvy (“the father of advertising”) said: “Nobody in the world knows more Read more…
News
Copywriter Hell
Last night, I had a festive reunion with some of my co-founders of Bromley Creative Community. They revelled in pointing out all the typos on the restaurant signage. I took a couple of photos but Read more…
Blog
“Good writing works!”
Daniel was a delegate on the ‘copywriting for recruiters’ course I run every month or so with Mitch Sullivan. Here’s what happened next: A LinkedIn post for a Business Development Manager on 14/12/16 (edited on Read more…