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Here I am at PSA South East last night, drawing on a flipchart to illustrate how to get your core message into the mind of your target audience.

I also got into character to rewrite taglines for three willing volunteers, and conducted the famous paper-tearing exercise to demonstrate that the responsibility for effective communication lies with the communicator not the communicatee.

It was a fun and interactive session – and all done in just 20 minutes.

Categories: Media


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