News
FREE coffee and copy-chat
Unsure what to blog about? Launching a new brand and need to clarify your core message or establish a tone of voice? Fancy a review of your homepage to find out if you are missing Read more…
News
On the other side of the camera for a change
Yesterday, I was in Birmingham, being interviewed as an expert for SuccessNews.co.uk. I am now one of the editors, and will be interviewing people myself over the coming weeks and months. While we were there, Read more…
Media
“Good mooooorning, creative businesses!”
Excited! Just for one month, I’ve been invited to co-host a breakfast radio show with a focus on creative businesses, to be broadcast live with effect from 9 November. Listen online between 8.57am and 10.57am Read more…
News
Marketing on a Shoestring
I’m speaking in London for the Institute of Fundraising SIG Consultants’ Group from 3-5pm on 18 November, sharing tips, tricks and techniques to help your site get found in search engines. You’ll also discover how Read more…
News
Meet Our Experts
Need new ideas and want to ask an expert? You can meet me (or any of the other experts) for the chance to pick our brains about marketing, copywriting or business growth. There’s absolutely no Read more…
News
Introducing the £25K Club
I’m thrilled to be part of the new £25K Club founded by mentor to FTSE 100 leaders, Moe Nawaz. Working alongside Amanda Kennedy, Janice B Gordon, Kelvin Golding and six others (to be announced), it Read more…
News
Hanging around with famous copywriters (part 2)
Yesterday, I was privileged to meet million-dollar copywriter, Dan Kennedy. It was great to have another reminder of the basic principles – and that copywriting is not just about writing copy. It’s about the whole Read more…
Blog
Exhibitions: PLEASE don’t be boring!
Wearing my networking hat!
I’ve just returned from a business exhibition, with bags full of bumph that’s going straight into the recycling box.
As expected, almost every stand displayed a bowl of sweets. What is the objective of giving away sweets? To tempt people to come to your stand and talk to you. But if everyone gives away sweets, they are not a differentiator. Boring!
Many exhibitors offered me a branded pen. I tried to refuse, telling them I already have plenty of pens, thank you. But they’d say things like: “Ah, but this pen has a light on it!” (A light? I don’t think I’ve ever needed a pen with a light.) Boring!
I also came away with a range of branded pads and Post-it notes – which might be useful. But boring!
However, I am not likely to use any of the businesses that pressed their promotional products upon me. I’m only going to use a business that sells something that I want, at a price I want to pay. All the usual giveaways are a waste of money.
3 steps to exhibition heaven
News
Y viva Espana!
I’ve been invited to speak next year in Marbella, Spain, at a networking event for business-women. Marbellous!
News
Hanging around with famous copywriters
At yesterday’s mentoring/masterminding session at the Ritz, I was pleased to hear from famous copywriter Drayton Bird. After more than 30 years in the profession, I didn’t expect to learn anything new. But it was Read more…