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Jackie

The BIG TEN event

Happy to report that the event was a huge success. To give you a flavour of the day, here’s the video I created to set the scene.

Jackie

Watch the Birdie!

As you may know, I’m part of a mentoring / masterminding group that meets monthly at the Ritz Hotel in London. Acclaimed copywriter, Drayton Bird, is presenting at our next meeting on 9 September. It’s Read more…

Jackie

#InternationalCopywriter

It seems the world is getting smaller. I’ve recently quoted for work in the UK, US, Canada, South Africa, New Zealand and Malta. Ooh, get me – international copywriter! Are you finding the same thing?

Jackie

Networking at BBA

Last week, I facilitated a session for a group of finance professionals at Beckenham Business Association, including my famous networking bingo. It was the first time I’ve had to deliver a talk from behind a Read more…

Jackie

The sad truth about your one-minute pitch

elevator

Going up?

At many networking meetings, you are given the opportunity to give a 60-second ‘elevator pitch’ where you imagine you are in a lift with Bill Gates (or your ideal client) and only have one minute to tell them about your business. It’s like a walking, talking advert.

People often ask me to help with their one-minute speeches. There are endless permutations for things to say, but the objective is always to trigger more referrals.

Read this article for 11 ideas to inspire you, or scroll down to the end and discover the sad truth.

(more…)

Jackie

Why your copywriter looks sad

Last night I was at Google’s London HQ for the results of the first UK copywriting census run by the DMA Campaign for Great British Copywriting. 433 copywriters (including me) contributed to the results. Here Read more…

Jackie
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