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Neuroscience

As part of my ongoing personal development, I have recently completed the professional neuroscience course with Dr Lynda Shaw. Here’s my certificate to prove it. It’s been fascinating to update my Open University psychology degree Read more…

Marketing in a crisis

Tomorrow, I’m giving a 10-minute Zoom presentation for Beckenham Business Association to answer these questions: Is it appropriate to sell your services during a pandemic? What’s the appropriate tone of voice to use in your Read more…

Co-hosting

I’ve recently been asked to co-host Zoom meetings so the hosts can concentrate on delivering their content (for example: admitting people from the waiting room, spotlighting presenters, and taking screenshots). I’ve co-hosted up to 700 Read more…

Games people play

On 15 June, I’m being interviewed by Paul du Toit. He’s a keynote speaker and presentation skills coach based in South Africa. I’ll be talking about (and demonstrating) some of the games speakers can play Read more…

A funny thing happened…

The good news is that I was invited to tell a funny story on the after-dinner chat show hosted by Jeremy Nicholas. It was live-streamed last night, with fellow guests Adrienne Gibson and Lee Warren. Read more…

Marketing in a crisis

This afternoon, I’m presenting for 10 minutes on ‘marketing in a crisis’. The audience is a network of small-business owners, and the session will be delivered on Zoom. Even though it’s only 10 minutes, I’ve Read more…

Copywriting in a crisis

Yesterday, I was the guest speaker on another webinar – this was a ‘lunch and learn’ session for copywriters hosted by Pro Copywriters. Having survived two recessions since I started freelancing in 2001, I had Read more…

Copywriting for Recruiters

I hosted a free webinar yesterday, where recruiters could quiz my training partner, Mitch Sullivan, about recruitment marketing. We ran it on Zoom in the style of a radio phone-in. I monitored questions that were Read more…

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