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Hot off the press

Excited to receive issue 3 of The Speaking Business magazine, especially because I’m featured on pages 40 and 41, talking about what makes the perfect speaker website. Even after all these years, I still love Read more…

NUJ

Happy to be speaking to freelance journalists at the NUJ meeting on 11 September. Especially because I originally trained as a journalist and fell into copywriting by accident. Find out more

Icebreakers, energisers and gamification

GamesAs a copywriter, I know that sometimes the best way to get your message across is verbally, rather than via the written word.

But that doesn’t mean a list of bullet points in PowerPoint.

Years ago, when I worked at Freemans home shopping, I was asked to design some slides for an IT presentation.

“I want you to put a lingerie image in the middle of the slideshow,” my client said, “so it will wake the audience up.”

I refused, saying: “Why don’t you just rewrite it so it’s not boring?”

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Pig gallery

Here’s part of the output from the interactive session about icebreakers and energisers that I ran last night for PSA South East. Search Google for the ‘pig personality profile’ and you’ll be able to interpret Read more…

Blue Fin

Yesterday, Mitch Sullivan and I delivered another ‘Copywriting for Recruiters’ training course in London. This time, we tried a new venue – the Blue Fin Building near Southwark Tube. I was ridiculously pleased that each Read more…

It’s podcast time again

Flattered to be invited to be interviewed by Svietlana Lavrentidi on Entrepreneurcast, “sharing inspirational messages and advice to help entrepreneurs create the business and life they deserve”. Listen here

Happy 16th birthday to me!

I can’t quite believe that today marks exactly 16 years since I launched my freelance copywriting and training business. Thanks to all my clients, suppliers and colleagues (past, present and future) for their ongoing support. Read more…

Live at Live

Yesterday, I was at the Live convention of the PSA UK and Ireland. Cleverly, there was a branded photo frame being passed around so everyone could share the photos on social media. As a result, Read more…

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