News
In need of inspiration?
I made this little animation after day 1 of the PSA Inspire convention in Coventry. Lomics is a great little app (it’s free) as video is so important for social sharing.
News
“How to get paid what you’re worth and not get treated like sh*t”
Love this video about my copywriting for journalists course. The quote was from a delegate on a previous course, and describes it far better than I can.
News
I might have converted some journalists into copywriters last night
Delighted to speak at the NUJ London branch last night, to suggest adding copywriting as an income stream. It seemed to go well, as freelance journalists feel less respected (and less well paid) these days. Read more…
News
Networking fun with management accountants (yes, really)
Last night, I was in a hotel near Gatwick, running a 90-minute session for CIMA. I helped attendees develop their networking skills by playing a series of interactive games. They went away with the networking Read more…
News
Try Lomics: The comic strip app
Finally worked out how to get my fun little Lomics animation onto YouTube (it’s simple, just click/tap the right button) so I can share it here. It’s a great app for creating cartoon-style videos for Read more…
Media
Hot off the press
Excited to receive issue 3 of The Speaking Business magazine, especially because I’m featured on pages 40 and 41, talking about what makes the perfect speaker website. Even after all these years, I still love Read more…
Blog
Icebreakers, energisers and gamification
As a copywriter, I know that sometimes the best way to get your message across is verbally, rather than via the written word.
But that doesn’t mean a list of bullet points in PowerPoint.
Years ago, when I worked at Freemans home shopping, I was asked to design some slides for an IT presentation.
“I want you to put a lingerie image in the middle of the slideshow,” my client said, “so it will wake the audience up.”
I refused, saying: “Why don’t you just rewrite it so it’s not boring?”
News
Pig gallery
Here’s part of the output from the interactive session about icebreakers and energisers that I ran last night for PSA South East. Search Google for the ‘pig personality profile’ and you’ll be able to interpret Read more…