News
Thanks to the wonders of technology…
The impact of last month’s visit to Cape Town continues. For example, I’m doing a Skype workshop about newsletters for the KZN chapter of the PSA SA on 18 June. Technology has freed us to Read more…
News
Tea at the Ritz? Don’t mind if I do.
I’ve joined a new mentoring/mastermind group that meets monthly at the Ritz in London. It’s great to meet and mingle with other amazing entrepreneurs in such grand surroundings, and I’ve already been inspired to focus Read more…
News
How to harness word-of-mouth marketing
I’ve been booked to facilitate a session about networking for professionals in the financial sector. Hosted by the Beckenham Business Association, the event is on 28 May from 6:15pm. Including a light buffet, it’s free Read more…
News
Why your copywriter looks sad
Last night I was at Google’s London HQ for the results of the first UK copywriting census run by the DMA Campaign for Great British Copywriting. 433 copywriters (including me) contributed to the results. Here Read more…
News
Duke of Edinburgh Award
I’m assessing my friend’s son for his bronze Duke of Edinburgh award. He has been diligently writing a blog every week since Christmas, and is showing great promise as a social commentator. It’s an honour Read more…
Blog
Why speaking is the new rock’n’roll
The Temperance Movement at Shepherd’s Bush Empire 4/14 (I was there!) by Rob Blackham
Your favourite band records a single. Perhaps an album. They get cover artwork designed. Then they book a tour.
This all costs money upfront, in the hope that people will like their music and buy it.
They have to promote themselves, so they arrange media interviews on shows that their target audience will see or hear, and in areas where they are travelling.
If they’re lucky, they will earn more money than they spend, and people won’t just download or share their music without paying for it.
It’s not miles away from the professional speaking business.
We create a talk. Perhaps a series of talks. We get slides designed. Maybe publish a book or create a course. Then we go out speaking (our US friends would say we go out to ‘rock the platform’).
News
Back from SA
I had an amazing trip to Cape Town last week, where I’d been asked to speak about websites to an audience of professional speakers at the PSA SA ‘break out’ convention. I walked on top Read more…
News
Happy 14th birthday to me!
I can’t quite believe it, but today is exactly 14 years since I started my own business. My first slogan was ‘I make complex information appear simple’. When the third person asked me ‘Ooh, do Read more…
Media
Secrets of web success
Margo Manning interviewed me today for The Business Hour on Harrow Community Radio, talking about the secrets of web success. There was even (at least) one listener in Australia! Listen again
News
Full house in Bromley
Around 40 people packed the Civic Centre committee room for my interactive talk about websites at the London Borough of Bromley yesterday. Thanks to the team at Action Coach for the opportunity to be part Read more…