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What’s the point?

My dad tells a story about a friend of his who visited the United States. As you may know, the US visa entry form you fill in on the plane has some tick boxes where you declare yes/no to such things as ‘carrying guns’, ‘running drugs’ or ‘assassinating the president’, presumably so they can sue you if you do any of these things. I can’t imagine a real gun-runner, drug-dealer or assassin would tick ‘yes’, but my dad’s friend wrote ‘sole purpose of visit’ and of course was immediately deported. It seems customs people do not have a sense of humour  – you have been warned!

I had a call from a fellow professional speaker the other day, asking for advice on the content of her next speech. She had been given a topic by the organisers, knew I was going to be in the audience and – rightly – was checking with a sample of the attendees to find out what they needed to know so she could tailor her content to suit.

I told my caller it was all about objectives. I asked her what she was hoping to get out of the (free) presentation. Her objective was to show the audience what she could do, so they could recommend her in future. So I suggested – as my mentor once (more…)

Networking no-no

What’s the point of going networking? To get referrals. What’s the point of getting referrals? To turn them into business. Seems simple enough to me. So why is the concept so difficult for others to Read more…

Recession, what recession?

In a so-called recession, there are as many advantages as disadvantages. You may be taking redundancy from corporate life, but that creates the opportunity to be your own boss. Here are my top tips if Read more…

Objective setting

The biggest questions start with Who, What, When, Where, Why and How. And the greatest of all is Why. Consider why you do any marketing before you start. Work out what is your most wanted response to Read more…

Givers gain?

I attended a BNI visitor day recently, where the Regional Director lauded the philosophy of ‘givers gain’: “If I give you business, you’ll want to give me business”. I approve of the sentiment but not Read more…

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