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I’m busy working on the followup after a talk I did at PSA London. The 30-minute session was practical tips to fix common mistakes made on speaker websites. At the end, I offered my 111-point site review checklist to attendees. It’s been available for ages… but no-one seemed to want it so I took it off my website. Now, I have a growing list of people who’ve signed up for a copy. Why? Because they heard me speak and realised that maybe I know a few things they don’t. It was a real reminder of the power of speaking as a way to demonstrate expertise and build relationships.

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