training

As a copywriter, I know that sometimes the best way to get your message across is verbally, rather than via the written word.

But that doesn’t mean a list of bullet points in PowerPoint.

Years ago, when I worked at Freemans home shopping, I was asked to design some slides for an IT presentation.

“I want you to put a lingerie image in the middle of the slideshow,” my client said, “so it will wake the audience up.”

I refused, saying: “Why don’t you just rewrite it so it’s not boring?”

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Daniel was a delegate on the ‘copywriting for recruiters’ course I run every month or so with Mitch Sullivan. Here’s what happened next: A LinkedIn post for a Business Development Manager on 14/12/16 (edited on Read more…

I’m increasingly invited to share copywriting tips on a Google Hangout or webinar. To get some ideas, I listened in to someone else’s webinar recently. But it left me feeling annoyed and frustrated. Here’s why, Read more…

I’m often the speaker, but recently I was in the audience for a full day of talks. Here’s what I learned from my experience off-stage: It’s confusing when the MC introduces the speakers but also Read more…

Read the article I wrote for Training Lens.

Read my new article on Training Lens

See the guest article I wrote for Training Lens

Read my guest post on Training Lens.