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Icebreakers, energisers and gamification

GamesAs a copywriter, I know that sometimes the best way to get your message across is verbally, rather than via the written word.

But that doesn’t mean a list of bullet points in PowerPoint.

Years ago, when I worked at Freemans home shopping, I was asked to design some slides for an IT presentation.

“I want you to put a lingerie image in the middle of the slideshow,” my client said, “so it will wake the audience up.”

I refused, saying: “Why don’t you just rewrite it so it’s not boring?”

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“Good writing works!”

Daniel was a delegate on the ‘copywriting for recruiters’ course I run every month or so with Mitch Sullivan. Here’s what happened next: A LinkedIn post for a Business Development Manager on 14/12/16 (edited on Read more…