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At lunchtime today, I joined Bryony Thomas on Zoom to demonstrate what goes on behind-the-scenes as a Thinkific user, while she did the same for Kajabi.

We’ve both recently launched our own programmes of pre-recorded online courses, and volunteered to share our learning so far with some of our fellow speakers.

The key takeaway is that it’s not about the platform you choose; it’s about building a product that’s in demand, and promoting it effectively.

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