Many thanks to Alan Stevens for letting me talk about top down v bottom up copywriting in the Media Coach Radio Show today. My bit runs from 1:20 to 5:20. (That’s minutes, not hours!)
I’m not usually so outspoken, but Rikki Arundel invited me to contribute to their Gender Speaker Show. So I agreed. We discussed how the language we use can denigrate women and accidentally exclude non-binary people.