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City Lit

As well as copywriting all day, I worked late last night. I stood in for fellow copywriter, Doug Jenner, to run a two-hour evening class on blogging, held at City Lit in London.

I do love training aspiring copywriters, and people who love words as much as I do.

Oh what fun we had, playing with headline generator tools, sharing copywriting stories and throwing bits of paper about. I call this style of training ‘experiential’, because people will remember it – and the point it makes – more than anything I say.

Categories: News


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