I hosted a free webinar yesterday, where recruiters could quiz my training partner, Mitch Sullivan, about recruitment marketing. We ran it on Zoom in the style of a radio phone-in. I monitored questions that were Read more…
As part of my ongoing CPD, I’ve just started the neuroscience course by Dr Lynda Shaw, which is accredited by the British Psychological Society. This builds on my psychology degree and helps ensure my knowledge Read more…
At lunchtime today, I joined Bryony Thomas on Zoom to demonstrate what goes on behind-the-scenes as a Thinkific user, while she did the same for Kajabi. We’ve both recently launched our own programmes of pre-recorded Read more…
As you may know, I run a regular full-day copywriting training course – online. As with my on-site courses, it’s highly interactive. On Saturday, I’ll be showcasing a 12-minute segment at PSA London in front Read more…
Having survived two recessions since I started freelancing, it looks as though we might be facing another one. Like speakers and trainers, copywriters are seeing clients hold back budgets, and so they’re worrying about how Read more…
I was due to be in Singapore today, on my way back from a three-week trip to Australia and Bali. It was to be part-business, part-pleasure. I’d been booked for a training day in Perth, Read more…
At a time when there doesn’t seem to be much to celebrate, today is exactly 19 years since I founded my freelance copywriting/training/speaking business. If circumstances were different, I would have been on a Read more…
The masterclass I run with Mitch Sullivan is booked for Perth, Australia on 17 April. Mitch isn’t going – but I am. If you know any Aussie recruiters, please send them this link. [Edited to Read more…
Last night, I attended the Business Book Awards event in London, hoping that my new book might be shortlisted in the ‘specialist audience’ category. However, it was up against some stiff competition. There were 270 Read more…
You might be amused to see me attempting PowerPoint Karaoke at PSA London. That is, trying to deliver a vaguely coherent talk in front of 15 slides that I’ve never seen before and which advance Read more…
