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Recession, what recession?

In a so-called recession, there are as many advantages as disadvantages. You may be taking redundancy from corporate life, but that creates the opportunity to be your own boss. Here are my top tips if Read more…

Objective setting

The biggest questions start with Who, What, When, Where, Why and How. And the greatest of all is Why. Consider why you do any marketing before you start. Work out what is your most wanted response to Read more…