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Icebreakers, energisers and gamification
As a copywriter, I know that sometimes the best way to get your message across is verbally, rather than via the written word.
But that doesn’t mean a list of bullet points in PowerPoint.
Years ago, when I worked at Freemans home shopping, I was asked to design some slides for an IT presentation.
“I want you to put a lingerie image in the middle of the slideshow,” my client said, “so it will wake the audience up.”
I refused, saying: “Why don’t you just rewrite it so it’s not boring?”
